PUDD — craveable performance nutrition, South Africa
Protein.
Without
the boring.
4 pillows
= 20g protein.
100g pouch.
A 100g pouch holds multiple servings — grab 4 pillows for 20g protein, then go back for more. Soft protein marshmallow bites by the handful.
01 — The problem
Protein has been stuck for decades.
Shakes are repetitive. Bars are dry. Nobody ever craved a scoop. Stop forcing protein — start enjoying it.
Locker room, 40 seconds after the last set
02 — The shaker era is over
The shaker era
is over.
The old way
01Scoop.
02Shake.
03Mix.
04Clean.
05Repeat.
Five steps, one sink full of dishes, and a taste you tolerate.
The PUDD way
01Grab.
02Eat.
03Done.
Three steps. Zero cleanup. 4 pillows for 20g protein, straight from a 100g pouch.
03 — Built for performance
20g
protein per serving — and a serving is just 4 pillows. Every pouch is 100g, so there are multiple servings inside. Snack after training or right through the day.
20g
Per serving — that's 4 pillows. Multiple servings in every 100g pouch.
Recovery
Fast-absorbing protein the moment the session ends.
Convenience
No shaker. No blender. Grab a handful and go.
Taste
Dessert first, macros second. That's the whole point.
04 — In training
Train hard.
Eat smart.
Last round · Johannesburg
Track intervals · 05:40
Padel · Cape Town
Post-gym, pre-deadline
05 — The pillow experience
Soft. Fluffy.
Ridiculously good.
Texture
Cloud interior. Melts, doesn't chew.
Taste
Dessert first, macros second.
Format
100g pouch. 4 pillows = 1 serving = 20g protein.
06 — Flavours
Four to start.
Vanilla Cloud
Soft, warm, impossible to stop at one.
20g
per serving
Double Chocolate
Dark, roasted, unapologetically rich.
20g
per serving
Salted Caramel
Slow caramel, flaked sea salt finish.
20g
per serving
Cookies & Cream
Crushed cocoa crumb, cool cream centre.
20g
per serving
07 — Your new gym bag essential
It goes in the
bag. Every time.
Headphones
Non-negotiable.
Bottle
Filled before you leave.
Towel
You'll need it.
PUDD
100g pouch. 4 pillows = 20g protein.
Kit bag, not supplement cupboard
08 — The roadmap
The future of
protein desserts.
We started with PUDD protein pillows. This is only the beginning — a full range of craveable protein desserts, built the same way.
PUDD Protein Puddings
Decadent dessert. Serious protein. A creamy high-protein pudding built to replace the dessert you were going to eat anyway.
25gprotein per serving
Future innovations
Coming soonPUDD Protein Mousse
Light. Fluffy. Protein-packed.
Coming soonPUDD Protein Brownies
Your favourite dessert. Rebuilt.
Coming soonPUDD Protein Ice Cream
Frozen dessert without the compromise.
09 — Founding members
Be first.
Pay less.
No spam. One email when the first batch drops.
Early access
The first batch ships to the list before retail sees it.
Launch pricing
Founding-member pricing locked for as long as you stay.
Exclusive first batch
Limited run, numbered pouches, flavour votes first.